The B2B Technology Buyer’s Journey for Joint Solutions: Insights for Partner Marketers

The rapid rise of DevOps, MLOps and other highly transformative approaches to IT has led to customer requirements that demand tight, reliable integration between technologies. In turn, the market for joint partner solutions is soaring with 77% of companies planning to increase budgets for joint solutions over the next 12-24 months.

To better understand how companies buy, Enterprise Strategy Group surveyed 352 B2B technology professionals who are involved in the purchase process for joint partner solutions for The Buyer’s Journey to Integrated Solutions from Strategic Partners.

This e-book recaps key findings from the study, including:

  • The most common business and technical drivers for joint solution purchases.
  • The expanded buying team for joint solutions and the role senior executives play.
  • Insights into the joint solution buyer’s journey–from research through deployment.
  • The types of content buyers find most valuable as they build their vendor shortlist.

If you are a partner marketer tasked with driving demand for joint solutions, download this e-book now and walk away with 5 actionable takeaways to help set yourself up for success in 2024 and beyond.

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